This morning I grabbed a quick breakfast at Chick-fil-A and while I was waiting for my food, I started thinking about values in business.
What better place to learn about a company than their mission statement. Which, after all, defines their specific goals and values. So I looked up Chick-fil-A’s; then for funsies, I looked up Target’s, too.
The Chick-fil-A Mission Statement: To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact with Chick-fil-A.
The Target Mission Statement: We fulfill the needs and fuel the potential of our guests. That means making Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional experiences—consistently fulfilling our Expect More. Pay Less.® brand promise.
Based on my experiences, Chick-fil-A is doing an amazing job at fulfilling their mission statement. Target, however…
I’m not sure Target is doing such a grand ol’ job of acting in accordance to their statement. I mean, when you alienate a large group of your customers? How does that work? 1,170,162 people have all found new preferred shopping destinations.
I know comparing a restaurant to a retailer is like apples and oranges. And I haven’t even touched on financial statements- but controversy doesn’t seem like a very wise business move when there are investors to answer to.