I’m on to you Target…

In my former post, What About the Mission Statement, I compare Chick-fil-A and Target’s mission statements.

But I’ve been reading up on other blog posts and articles about Target’s little stunt.

I’m biased but not utterly ignorant. I know there are companies that have had transgender-friendly policies out for awhile now. What makes Target so ‘special’ is that they’re forgetting their place in this wide world of business.

Some companies are founded on social change and injustice. Those companies are called charities. A real company exists for the sole purpose of earning a profit. All glitter and political correctness aside, that’s what companies do. Make. Money.

Chase paper, get it to the bank, etc.

See, not only is Target a company. Target isn’t a private company like Chick-fil-A or Hobby Lobby. That means Target really has no business picking sides. They have investors.

People have put their own money in Target. They put their dollars in TGT stock thinking Target would do what companies do and make money. So instead of subtly incorporating new policies for guys who wanna be gals and gals who wanna be guys, Target goes and flaunts it. Parades their ‘stance’ in front of everyone.

“We took a stance, and were going to continue to embrace our belief of diversity and inclusion and just how important that is to our company.” -Cornell, Target CEO

Oh, Target! You’re a publicly traded corporation. Sorry, but taking stances isn’t something you get the privilege of doing. :/

target stock may 11 2016

I don’t think I’m the only one who sees this situation for what it is.

Target is making themselves out to be some martyr for transies. They want to be viewed as progressive forerunners for the LGBT community. They think they can predict where the world is going and they want to be able to say they were right there on the popular side of change.

But I’m not blinded by their sick strategy to put themselves in a cause they don’t sincerely care about.

I feel sorry for the investors. For those who put their faith in a company, thinking that maybe the Target powers that be would stay neutral and keep things running smoothly.

But nope. I guess Target felt like experimenting and playing games- at everyone else’s expense.


5 thoughts on “I’m on to you Target…

  1. Wow. You are smart as a whip, Rae!

    (BTW, I too am a Rae. It’s my middle name, but I’ve gone by just “Rae” in the past. Just thought I’d add that little comment in here. Bc I can)

    I’m going to start out saying that my very best friend in the world identifies as gay. I have many friends that identify somewhere on the LGBTQ spectrum. I have several family members that do as well. They are people, children of God, just as you and I are.

    I think we all miss the boat when we discriminate against anyone based upon the state of their bodies or judge them by the gender they are attracted to.

    Systems of any kind find themselves choosing sides. But as individuals, do we have to? Are we even called to do so?

    Jesus dined with tax collectors and prostitutes. The religious leaders of the day were abhorred by this. They spoke out against Jesus because He did not discriminate and engage in wholesale rejection of others like they did.

    Target likes free publicity. As does Chick-fil-A, and every other system of profit/revenue on the planet. It is their nature to seek attention.

    I think human beings tend to get swept up in generalizations and current trends. Jesus did not. And there is a lesson for us all here.

    But what

    Liked by 1 person

  2. How neat, another Rae yay (: and I agree, I have friends who have nontraditional lifestyles. But when we ignore the controversy, what we see is a company taking bold unnecessary stands that directly affect their bottom lines. Target has an obligation to their investors. And causing a stink among a large number of their patrons seems pretty irresponsible.


  3. True enough. I’m not an investor. And, I guess, Target saw the risk of taking such a stand as being beneficial. Appalled investors can always sell out and invest elsewhere. That’s the nature of capitalistic ventures– people really don’t matter. Only money does.

    Liked by 1 person

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