In my former post, What About the Mission Statement, I compare Chick-fil-A and Target’s mission statements.
But I’ve been reading up on other blog posts and articles about Target’s little stunt.
I’m biased but not utterly ignorant. I know there are companies that have had transgender-friendly policies out for awhile now. What makes Target so ‘special’ is that they’re forgetting their place in this wide world of business.
Some companies are founded on social change and injustice. Those companies are called charities. A real company exists for the sole purpose of earning a profit. All glitter and political correctness aside, that’s what companies do. Make. Money.
Chase paper, get it to the bank, etc.
See, not only is Target a company. Target isn’t a private company like Chick-fil-A or Hobby Lobby. That means Target really has no business picking sides. They have investors.
People have put their own money in Target. They put their dollars in TGT stock thinking Target would do what companies do and make money. So instead of subtly incorporating new policies for guys who wanna be gals and gals who wanna be guys, Target goes and flaunts it. Parades their ‘stance’ in front of everyone.
“We took a stance, and were going to continue to embrace our belief of diversity and inclusion and just how important that is to our company.” -Cornell, Target CEO
Oh, Target! You’re a publicly traded corporation. Sorry, but taking stances isn’t something you get the privilege of doing.
I don’t think I’m the only one who sees this situation for what it is.
Target is making themselves out to be some martyr for transies. They want to be viewed as progressive forerunners for the LGBT community. They think they can predict where the world is going and they want to be able to say they were right there on the popular side of change.
But I’m not blinded by their sick strategy to put themselves in a cause they don’t sincerely care about.
I feel sorry for the investors. For those who put their faith in a company, thinking that maybe the Target powers that be would stay neutral and keep things running smoothly.
But nope. I guess Target felt like experimenting and playing games- at everyone else’s expense.