Pinterest: The Pimp of Social Media

If Facebook is the slut of social media, Twitter is the gossip, Instragram is the stripper, LinkedIn is the prude… what does that make Pinterest?

I researched all I could about Pinterest and guess what! Pinterest is doing what pimps have been doing since the beginning of time. Seducing women, getting them dependent, turning them out, and raking in the profits.

Looking at the boring basics real fast:

Now let’s explore why Pinterest is like a pimp.

Pinterest targets women. 

  • 79% of Pinterest users are women.
  • Mothers are 61% more likely to visit Pinterest than average Americans.

Pinterest offers the good stuff free to keep us around.

It’s so easy to get into Pinterest. It takes 15 seconds to sign up for free. When you start out, it’s wonderful. Pinterest gives you things you like. You feel special, catered to.

Pinterest obtains user trust and subtly slips in advertisements.

  • 81% of women online in the U.S trust Pinterest for information and advice.

Pinterest puts us to work.

  • 70 million Pinterest users generated 30 billion pins in less than 4 years.
  • 48.2% of social sharing on iPads occurs via Pinterest.
  • Pinterest generates over 400% more revenue per click as Twitter and 27% more than Facebook.

Pinterest doesn’t see people, it sees products.

  • One of the ideal characteristics of most commonly shared pins is: No faces.

“We’re not into faces. […] Little is the key word when it comes to people here at Pinterest. You’ll notice we keep those faces teeny-tiny and the pictures of the jewelry and the dresses really big. Our merchandise is beautiful. Our pinners? Not so much.” (Newsflash: Pinterest Is Not a Social Network)

Pinterest takes our money. 

  • 47% of U.S. online shoppers have made purchases based on Pinterest recommendations.
  • 88% of Pinners purchase a product they pinned.
  • 49% of Pinners purchased 5+ products they pinned.
  • Pinterest users not only buy more, they spend more.
  • Shopify users referred by Pinterest spend an average of $80 compared to Facebook referral of $40.

What does all that mean?

Well ladies, it means we been took. We been got. We been had. Hoodwinked. Bamboozled. Swindled.

Now that this post is over… back to Pinterest I go.

Drink recipes, makeup tips, motivational quotes, and parenting advice aren’t gonna pin themselves! 😛

*Rae


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35 thoughts on “Pinterest: The Pimp of Social Media

  1. I don’t know…one could actually argue that pinterest is equivalent to a drug dealer/lord for a suburban mom. The free hook. It is not dangerous, everyone else is using it. And it actually helps you. etc.

    Liked by 4 people

  2. That is very true. I think Pinterest is quite addictive. But I chose ‘pimp’ because most times pimps will get their workers addicted to drugs in order to keep them in line. But you’re 100% right that the suburban mom is a huge market for Pinterest

    Liked by 4 people

  3. I enjoyed this. Reaffirms, statistically, why I personally am not on Facebook, Pinterest and almost all others. I’m technically on Twitter though I haven’t logged into it for over a year, I think.

    Anyway, I enjoyed the humor of this!

    Liked by 1 person

  4. Great research, Rae. And a good analogy on some of the hurtful ways the Web us used. Thankfully, there are good places like this blog where some of the bad is unveiled. Thank you for that!

    Liked by 3 people

  5. I’m not on Facebook, either. I have a Twitter from almost a decade ago but haven’t logged into it. Pinterest is like catnip for women like me, though

    Liked by 1 person

  6. Glad you enjoyed it. I am a fan of Pinterest but when I saw the statistics of money spent by Pinterest users, it did put a bad taste in my mouth. It was a great reminder that even the social media sweetheart isn’t all sunshine and roses.

    Liked by 1 person

  7. The geek of social media? I mean the collections are truly odd. Like “Victorian petticoats”, “Chocolate wrappers of the 1980s”…. It’s jackpot if you stumble across a collection that really fascinates you though!

    But remember: You have to log in to see the collections. When you log in, it sets a cookie. The cookie can track you around the internet and report back to Pinterest. Hmmmmm…..

    Liked by 1 person

  8. cheekitungs says:

    Reblogged this on cheekitungs and commented:
    Are you also posting on Pimpterest? See this hellokwint analogy of antisocial media. It made me smile a few times, it may colour your day.

    Liked by 2 people

  9. “Facebook is the slut of social media, Twitter is the gossip, Instragram is the stripper, LinkedIn is the prude” — love this! Nice quote to have on hand during dinner conversations 🙂

    Liked by 2 people

  10. I got hooked to it 2 weeks back. It’s amazing to get ideas. I wanted to make a small thing for my daughter. But than I get hooked to it.
    and for couple of days, not looking into it.
    It’s more addictive than fb. I am not into instragram.

    Liked by 1 person

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