If Facebook is the slut of social media, Twitter is the gossip, Instragram is the stripper, LinkedIn is the prude… what does that make Pinterest?
I researched all I could about Pinterest and guess what! Pinterest is doing what pimps have been doing since the beginning of time. Seducing women, getting them dependent, turning them out, and raking in the profits.
Looking at the boring basics real fast:
- Pinterest describes itself as a visual bookmarking tool that helps you discover and save creative ideas.
- Pinterest is described by other sources as a web and mobile application company that operates a photo sharing website.
- Pinterest is free to use, but valued at about 3.8 billion dollars.
Now let’s explore why Pinterest is like a pimp.
Pinterest targets women.
- 79% of Pinterest users are women.
- Mothers are 61% more likely to visit Pinterest than average Americans.
Pinterest offers the good stuff free to keep us around.
It’s so easy to get into Pinterest. It takes 15 seconds to sign up for free. When you start out, it’s wonderful. Pinterest gives you things you like. You feel special, catered to.
Pinterest obtains user trust and subtly slips in advertisements.
- 81% of women online in the U.S trust Pinterest for information and advice.
Pinterest puts us to work.
- 70 million Pinterest users generated 30 billion pins in less than 4 years.
- 48.2% of social sharing on iPads occurs via Pinterest.
- Pinterest generates over 400% more revenue per click as Twitter and 27% more than Facebook.
Pinterest doesn’t see people, it sees products.
- One of the ideal characteristics of most commonly shared pins is: No faces.
“We’re not into faces. […] Little is the key word when it comes to people here at Pinterest. You’ll notice we keep those faces teeny-tiny and the pictures of the jewelry and the dresses really big. Our merchandise is beautiful. Our pinners? Not so much.” (Newsflash: Pinterest Is Not a Social Network)
Pinterest takes our money.
- 47% of U.S. online shoppers have made purchases based on Pinterest recommendations.
- 88% of Pinners purchase a product they pinned.
- 49% of Pinners purchased 5+ products they pinned.
- Pinterest users not only buy more, they spend more.
- Shopify users referred by Pinterest spend an average of $80 compared to Facebook referral of $40.
What does all that mean?
Well ladies, it means we been took. We been got. We been had. Hoodwinked. Bamboozled. Swindled.
Now that this post is over… back to Pinterest I go.
Drink recipes, makeup tips, motivational quotes, and parenting advice aren’t gonna pin themselves! 😛