I’ve been thinking about sunk costs lately.
A sunk cost is a cost that has already been incurred and thus cannot be recovered. Sunk costs are excluded from future decisions, because the cost will be the same regardless of the outcome of a decision. (Investopedia.com)
For all intents and purposes, sunk costs are irrelevant to decision-making. This is a concept I’ve grasped fully. Intellectually, at least.
Yet I have made more than a few decisions based on the sunk costs of my life.
He did this to me then, so I’ll do this to him now.
Emotional logic. #paradox
Not so long ago, I ranted about Crest’s Tissue Test. Because shame on them for preying on the impressionable. For targeting a market of consumers characterized by vanity, desire for social acceptance, and willingness to spend frivolously to comply with the media’s arbitrary and comical standards of beauty.
We all know the type of individual that fits in that group. But in case you’re unsure, check out the commercial yourself to see who P&G is tryna target with their tissue test.
I just finished writing a paper on Crest’s Whitestrips and you know what? It makes sense.
I ain’t even mad no more.
I hate hypocrisy. There’s nothing wrong with being wrong because we’re all wrong and Christ took care of those wrongs.
But being wrong and presenting yourself as right- that’s beyond wrong. That’s just… just dirty.
I have an entire section dedicated to my business-related blog posts because marketing, finance, and economics absolutely fascinate me. In fact, until I had my recent ‘Come to Jesus,’ my religion wasn’t Christianity- it was Capitalism. And my idol was money.
So I get it.
Luckily God set me straight and I’m not as misguided as I once was.
But the more I learn about business and the sweetheart of free enterprise, the more my stomach churns with disgust. The more grateful I become that God yanked me away from the monster I was trying so desperately to feed.
If Facebook is the slut of social media, Twitter is the gossip, Instragram is the stripper, LinkedIn is the prude… what does that make Pinterest?
I researched all I could about Pinterest and guess what! Pinterest is doing what pimps have been doing since the beginning of time. Seducing women, getting them dependent, turning them out, and raking in the profits.
Looking at the boring basics real fast:
- Pinterest describes itself as a visual bookmarking tool that helps you discover and save creative ideas.
- Pinterest is described by other sources as a web and mobile application company that operates a photo sharing website.
- Pinterest is free to use, but valued at about 3.8 billion dollars.
Now let’s explore why Pinterest is like a pimp.
Yes, I still have my panties in a bunch over this. I’ve already written a post on Target’s mission statement and Target’s lack of propriety. But after getting my daily dose of what’s going on in the world, I have reason to be even more agitated.
Wildmon (President of American Family Assocation) asked the following question in regards to why Target switched up their policies:
“[W]hat precipitated this? Was there a clamoring of men in women’s dresses who were upset because they wanted to use the women’s dressing area? They said they were responding to their customers.”
Target’s mouthpieces were unable to explain exactly why they even chose to change the bathroom policy in the first place. There was no incident that forced Target to change things up. It was intentional.
In my former post, What About the Mission Statement, I compare Chick-fil-A and Target’s mission statements.
But I’ve been reading up on other blog posts and articles about Target’s little stunt.
I’m biased but not utterly ignorant. I know there are companies that have had transgender-friendly policies out for awhile now. What makes Target so ‘special’ is that they’re forgetting their place in this wide world of business.
This morning I grabbed a quick breakfast at Chick-fil-A and while I was waiting for my food, I started thinking about values in business.
What better place to learn about a company than their mission statement. Which, after all, defines their specific goals and values. So I looked up Chick-fil-A’s; then for funsies, I looked up Target’s, too.
The Chick-fil-A Mission Statement: To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact with Chick-fil-A.
I admire well-implemented marketing strategies. Nothing turns me on more than seeing companies know and appeal to their target market. I love it.
- Sexy = a company that sees what we want and makes a product to meet that want.
- Not Sexy = a company that makes a product, then tries to convince us it’s what we want- or worse, what we need.
“Technically” both are effective methods of marketing a product. But one solves a problem. The other creates a problem, then solves that made-up problem.
Solving made-up problems isn’t sexy, it’s sleazy.
No better than the proverbial used car salesman.
Crest’s Tissue Test is really something.
1. Work Hard
All hard work brings a profit, but mere talk leads only to poverty. –Proverbs 14:23
If you’re looking for a get rich quick plan, sorry to disappoint. Work hard is #1 because… well isn’t it obvious?
The plans of the diligent lead to profit as surely as haste leads to poverty. –Proverbs 21:5
Before you even have check in hand, make sure you have a detailed game plan on how you’re going to distribute your dollars. If you don’t make a budget, you’re welcoming frivolous and impulsive spending.
The wise store up choice food and olive oil, but fools gulp theirs down. –Proverbs 21:20
You’ve probably heard this a lot and you might think, “I don’t have enough to save.” But yeah, you do. Do you have enough to buy all the things you want right now *and* save? Probably not.
4. Pay Debts
Do not be a man who strikes hands in pledge or puts up security for debts; if you lack the means to pay, your very bed will be snatched from under you. –Proverbs 22:26-27
Debt is so prevalent these days that we even have something called “good debt.” But in the Bible days all debt was debt. So don’t buy what you cannot afford, pay your bills on time, and make no excuses. Simple.
5. Be Ethical
He who oppresses the poor to increase his wealth and he who gives gifts to the rich- both come to poverty. –Proverbs 22:16
Like Momma used to say… Have a little integrity ’bout yourself 🙂