I admire well-implemented marketing strategies. Nothing turns me on more than seeing companies know and appeal to their target market. I love it.
- Sexy = a company that sees what we want and makes a product to meet that want.
- Not Sexy = a company that makes a product, then tries to convince us it’s what we want- or worse, what we need.
“Technically” both are effective methods of marketing a product. But one solves a problem. The other creates a problem, then solves that made-up problem.
Solving made-up problems isn’t sexy, it’s sleazy.
No better than the proverbial used car salesman.
Crest’s Tissue Test is really something.