Christian False Advertising

Allow me to rant about my biggest pet peeve when it comes to Christianity. I’m talking about how mainstream Christianity has photoshopped Jesus into a marketable brand.

Mr. Christ is not a product.

Yet in this era of commercialism, our Lord and Saviour has been reduced to something of a commodity.

When marketers want to sell something what do they do? They doll it up and advertise. Please don’t misunderstand. I’m not bashing the Christian responsibility of sharing of the gospel.

I’m referring to all advertisements of Jesus as a blue-eyed Anglo Saxon.

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I’m Done Hatin’ on The Tissue Test

Not so long ago, I ranted about Crest’s Tissue Test. Because shame on them for preying on the impressionable. For targeting a market of consumers characterized by vanity, desire for social acceptance, and willingness to spend frivolously to comply with the media’s arbitrary and comical standards of beauty.

We all know the type of individual that fits in that group. But in case you’re unsure, check out the commercial yourself to see who P&G is tryna target with their tissue test.

I just finished writing a paper on Crest’s Whitestrips and you know what? It makes sense.

I ain’t even mad no more.

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The Tissue Test, O Rly?

I admire well-implemented marketing strategies. Nothing turns me on more than seeing companies know and appeal to their target market. I love it.

  • Sexy = a company that sees what we want and makes a product to meet that want.
  • Not Sexy = a company that makes a product, then tries to convince us it’s what we want- or worse, what we need.

“Technically” both are effective methods of marketing a product. But one solves a problem. The other creates a problem, then solves that made-up problem.

Solving made-up problems isn’t sexy, it’s sleazy.
No better than the proverbial used car salesman.

Crest’s Tissue Test is really something.

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